Application Research of Information Graphics Design in Web Site Design Based on Visual Communication

The graphic representation in the process of web page design is analyzed in this paper. Then, the realization of text graphics, data graphics and structure graphics are discussed, and a large number of web page cases is also studied. Using LED gray level analysis method, the specific visual experience is tested and designed, based on which the experimental data are collated and authenticated. We sum up the rules of the use of information elements, to better promote the information transmission of the web interface on the premise of ensuring the aesthetic effect. It adopts BP neural network to establish a direct mathematical function relationship between the texture characteristic value of the web site and the quantitative value of the target perceptual image. Finally, the design principle of information graphics in web interface is also elaborated, and the effectiveness of this scheme is proved by specific case analysis.