Design and Implementation of Smart Advertisement Display Board Prototype

Habitually, the traditional advertisement display exhibits no feature which informs the user intention. The owner just predicts the advertisement effectiveness based on the product selling or the visitors. Therefore, there is a requirement related to a signage which demonstrates an ability to detect user attention and enables to record it instantly. Early detection according to user fascination to the advertisement display is not only for gathering data but also for providing feedback to the user about its detail. For example, if there are advertisement presents which are a bag, a hat, and jewelry. Those presents are still the random pattern. Since the target user fascinates to one of the advertisements, such as a hat, then the system is going to exhibit only the hat and anything related to the hat. The frames recorded are going to be processed to find the face and eyes features for potential intention marking. The potential intention defined then is sensed by counting the appearance rate to define the intention more accurately. The success rate of the proposed system is 68.57% for identifying user intention. In addition, the proposed system also performs the ability to collect data related to the advertisement which the most popular.