A Key Factor of ICT-related New Service Design

The development of Information and Communication Technology (ICT) produces a variety of services. The lifecycle of those services are varied, short or long, depending on the popularity, price, usability, and so on. As a result, a provider wants to design and provide long-term services to maintain steady management. Hence, it is important that the key factors in designing essential services are clarified. This paper points out that key factors are deeply related to extract customers requirements-which are difficult for conventional providers- and to solve such problems by other new players with examples based on successful enterprises.