Evaluation of Integration Development of Sports Industry and Tourism Industry: A Case Study of Guangdong Province

Taking Guangdong Province as an example, the article established the evaluation indexes of sports industry and tourism industry, and made use of entropy weight method and integration degree model to estimate integration development level during 2010 to 2016. The results demonstrate that the integration development of sports industry and tourism industry is general better, but the problem of incoordination and out-sync is prominent. Overall, the development grade of two kinds of industry convergence is relatively low, sports industry generally late than development of tourism industry, and it is in the phase of verging exclusion to the primary integration. In the future, the effective integration of customer demand and industrial transformation need, strengthening the conformity of sports industry and tourism industry from the two aspects of the industry and the government, will be the key to improve the convergence development level of two kinds of industry.