Usage of Data Analytics and Artificial Intelligence in Ensuring Quality Assurance at Higher Education Institutions

This research paper discusses about the usage of data analytics and artificial intelligence in ensuring quality assurance at higher education institutions (HEI's). In increasingly competitive environment in higher education especially among private higher education institutions, quality assurance has become the differentiating factor. Students and their parents are concerned about both internal and external quality of the college/ university which they consider for enrolling. Increasing number of students enrolling for higher education, international presence of universities through branch campus and franchising model of operations, increased awareness about international accreditations and rankings has been the driving forces behind the transformation of quality assurance systems and procedures in the higher education institutions. Information systems is the key component of quality assurance which lead to higher student satisfaction and further business growth for higher education institution. Using artificial intelligence and data analytics, HEI's can ensure compliance, internal quality of the educational programmes, increase in students' satisfaction etc.