Ideology of AoD: Analog On Digital - Operating Digitized Objects and Experiences with Analog-Like Approach

Recently, content and services that merge the digital and the analog together have gathered people's attention. While every kind of tool and service has been digitized, people are rediscovering functionality provided by analog-like methods or user experiences. In this paper, we demonstrate the design concept and method for producing digital content, which we named "Analog on Digital (AoD). AoD is the idea of controlling digital content on devices through analog-like methods, and it is different from the idea of "Internet of Things (IoT)" to control physical tools or machines digitally. We also introduce the development examples based on the AoD concept that our research team is engaged in.