Disruptive, Radical and Incremental Multi Business Model Innovation

The ability to develop disruptive Business Models (DBM) and do disruptive Business Model Innovation (DBMI) has become a very hot topic in many business and even also for governments. Danish Government e.g. in 2017 formed a disruption council, which primary task was to discuss, analyze and come up with proposals to how business and society should prepare for future disruptive business and business model ecosystems (BMES) [16]. Although disruptive innovation have been defined [4] [5] the academic classification of DBM and DBMI have until now been very fragmented and very fuzzy defined. DBMI have further not been compared to radical and incremental Business Model Innovation (BMI). Several businesses believe they innovate (DBM) but are challenge on how to classify DBM and DBMI. The paper address - when can a BM be classified as being a DBM. In relation to this topic - When can a business be classified as doing DBMI. The aim of the paper is therefore: (1)- to add to the development of a conceptual framework model for classifying disruptive, radical and incremental BM's and BMIs. (2)- to add to the development of a multi business model Innovation framework and language using advanced sensor and wireless technology The research was supported by a BM and BMI framework, advanced sensing technology, enabling researchers to observe and do experiments with DBM's and DBMI.