Election Public Transport Based Online For Women Using Importance Performance Analysis (IPA)

Currently, transportation services using a mobile phone application based online is also highly demanded by women. Transport facilities transport booking services online, security is guaranteed by which they can determine the profile of the driver who brought him and faster to the destination and has a varied selection and competitive prices with various discounts. The purpose of this study was to determine the factors that influence female passenger satisfaction in using online transportation services in Jakarta. Selection of the use of modes of transportation for women has a lot of criteria and alternatives must be considered. The system was built using Importance-Performance Analysis (IPA) to identify any factors that must be presented by an organization to the satisfaction of service users. The results of the assessment of the level of interest and performance evaluation results will be obtained by a calculation of the degree of correspondence between the level of interest and the level of implementation by service providers. This research using descriptive analysis summarizes the results of the survey and interviews of 67 women transport users online. The results showed some of the criteria chosen by women passengers including tariffs, security, trust, comfort, and speed.