The Application of Big Data Technology in Creative Travel

With the rapid development of Internet of Things and communication technology and the arrival of the era of big data, the construction of Intelligent Tourism is no longer an unrealistic slogan. The construction of smart tourism destination is in line with the strategic objective of China's tourism development. User behavior interest data are simulated artificially. Then, the features of tourist attractions, tourist routes and user behavior interest are extracted in the tourism field, and the user interest feature model is established. This paper briefly analyzes the application of big data in the tourism industry, promoting the effective application of big data in the tourism industry, further promoting the vigorous development of the tourism industry.