The Big potential of Big Data towards universities outcome based funding

Government contribution for public higher education institution remains a significant source of funding a major contributing factor for operational success. Globally governments funding for higher education institutions is moving towards outcome based assessments and targets. Failure to meet the funding targets could have negative impacts to the institutions financial ability to run the university operations, and such failures may rise from many factors among them is poor analysis of the available data. The advent realization of Big Data analytics for any organization has the potential to support decision making hence improving efficiency and effectiveness, Thus Big data analytics could improve the institutions of higher education's performance including students' success rates due to its prescriptive and predictive nature. This study investigated how Big Data could be leveraged to improve public higher learning institutions students' performance to attain Outcome-based Funding (OBF).