MoBeTrack: A Toolkit to Analyze User Experience of Mobile Apps in the Wild

MoBeTrack (Mobile Behaviour Tracking) is a toolkit for automated collection of data necessary to support User Experience (UX) assessment of mobile applications. In contrast to existing frameworks, it is able to collect user demographic information (i.e., age and gender), trace any user interaction and recognize user's emotions during the use of an application. An SDK for iOS allows to easily embedding the toolkit in every mobile application in a flexible and scalable way.