Motivators over Modes Diverse Student Team Drives Leading Automotive Company's Evolution to Mobility Platform

A diverse student team has collaborated to form a vision of a shared car or multimodal travel future, shared in this Work in Progress Innovative Practice Paper. This shift yields more financially efficient journeys, leaving people to sacrifice other benefits of travel perhaps without knowing it. The focus was to bring joy back to these unemotional journeys in three different ways: bringing a virtual reputation to physical spaces that lack it, visualizing explored and unexplored routes in commuter journeys, and creating more robust profiles of passenger preferences.