Awarenessability and Influences on Raising of Traffic Accidents Through the Content of Social Media in the Internet of Things : A Practical Empirical Study by the Internet of Things and Multimedia on university students in western Saudi Arabia

Some statistics indicate that the death rate in road accidents in the Kingdom of Saudi Arabia is approximately 20 people per day, a person every 40 minutes, The number of injured has amounted more than 70 thousand a year, and the material losses increased by 13 billion Saudi riyals annually. These results have been called "street terrorism", which is no less dangerous than the organized criminal terrorism, leading Saudi Arabia to occupy the first place globally in the number of road accidents.From the foregoing, it is clear that the purpose of the importance of providing the innovative model (Khalik Thouk), which contributes to the creation of interactive activities. It is presented as a youth, social, media, educational, and interactive initiative that aimed at spreading ethics or etiquettes in driving cars as well as raising awareness of that. It has been implemented in Madinah community. It adopted, in its methodology, the use of the (4Cs) theories in the gradient to raise awareness and educate the target group through the Internet of Things and Multimedia in the social media and some of the accompanying events in an innovative youth style through the preparation, design, and dissemination of the initiative content which based on the four ethics or etiquette in road safety: Traffic light etiquette, the speed limit etiquette, hygiene etiquette as well as the etiquette of lining up and standing. The focus in the dissemination of youth designs in the public complexes with an interactive way through the hashtag of (Khalik Thouk), Twitter, Instagram, YouTube, Snapchat, WhatsApp, and interactive posters inside sports clubs, cafes, press, television, and radio.The study and experience conclude that the young generation (both male and female) is present in the virtual world and receives its information through social media. As a result of these a realistic guidelines will able to outline for the employ of expressive IoT with some media productions in interfaces for dealing notes in E- awareness applications.