Use of Web 2.0 Tools for Marketing and Promotion of Library Services in Higher Education Institutes of Sindh

Libraries and librarians around the world are using Web 2.0 tools to inform users about their services, share information, connect with users and colleagues, on a worldwide level. This study explored the use of Web 2.0 tools for marketing and promotion of library services and resources by the libraries of Higher Education Institutes of Sindh. A structured questionnaire were developed and administered through professional social network sites for data collection from the university libraries. A total of 87 completed questionnaire returns were received from the universities of Sindh province. The results show that Facebook, Twitter, Wikis, RSS, LinkedIn, Blogging, YouTube and email groups are the web 2.0 tools considered suitable and used for marketing and promotion of different library services and resources in the university libraries.