Factors Influencing the Adoption of Agricultural Management Information Systems in Thailand

In order to implement information and communication technology (ICT) successfully, it is important to understand the underlying factors that influence Agricultural adoption. Therefore, this research intends to study this perspective of factors that influence and impact successful ICT adoption and related agricultural performance. Case study and survey methodology was adopted for this research. Case studies in two Thai-organizations were carried out. The results of the two main case studies suggested 22 factors that may have an impact on ICT adoption in agriculture in Thailand, which led to the development of the preliminary framework. Next, a survey instrument was developed based on the findings from case studies. Survey questionnaires were gathered from 481 respondents from two large-scale surveys were sent to selected members of Thailand farmer, and Thailand computer to test the research framework. The results indicate that the top five critical factors for ensuring ICT adoption in agricutural were: 1) cost of ICT 2) software 3) tranning and education 4) farmer attitude to the use of IT, and 5) skill development in ICT. Therefore, it is now clear which factors are influencing ICT adoption and which of those factors are critical success factors for ensuring ICT adoption in agricultural organization.