The Automotive Factory Strategic Board Game for Fostering Business Sustainability

Business simulation game is gradually utilized among business consulting firms in Thailand, especially the board game version for training strategic business skills of their clients. However, the majority strategic board game have developed from the West which having some business culture difference. This article presents the philosophy and objectives of the game for fostering business sustainability and some desired features from stakeholders' views, also their expected benefits from playing this Automotive Factory Strategic Board Game (AF-SBG). The results of the several focus group with the dedicated stakeholders such as prospect players and the training organization's management also the game developers shown that the philosophy of the game should be to create sustainable competitiveness in the digital economy by applying the Sufficiency Economy Philosophy (SEP) with innovation and technology in running business for sustainability. The significant features of the game are 1) having a virtual look at how to practice business decisions with responsibility, 2) practicing players to apply the SEP in business culture and values, 3) presenting distinctive, beautiful, virtual, three-dimensional of board game, 4) players be able to change or play as a variety of business roles, and 5) a simple and easy-to-play simulation game and stimulating the players to learn business strategy with fun.