Research on the Construction of the Attractiveness of Universities WeChat Public Accounts — Taking Communist Youth League Public Platform of Guangxi University as an Example

With the wide usage of the WeChat public platforms, universities have also established their own WeChat public platform to provide information services to teachers and students. The WeChat public account has become a new form of campus media. This study takes the WeChat public platform of Guangxi University Communist Youth League (XDTXXW) as an Example to find the main affecting factors of increasing users of campus WeChat public account and its influence mechanism. Study finds that entertainment and the usefulness of the service are the main factors that increase users to the campus media. Suggestions for the operation of WeChat public account in universities are put forward.