The Research of User-Based Media Product Innovation in the Mobile Environment

Through a large number of domestic and foreign literature about mobile internet, media products, product innovation theory and user research, we draw the main components of media products in the context of mobile internet, and build the elements of media products and product innovation model for user relationships based on the theory of product innovation. After that, using observation and interview method to obtain the users' media product usage needs and behavior. The study found that mobile media products are indeed completing their product innovations in the process of interacting with users, and users are the direction of innovation and the driving force. Mobile media product innovation should be optimized based on the user experience to meet their usage needs and optimize their user experience.