WeChat®: The Present and the Future

The purpose of this article is to analyze the power of WeChat and question ourselves on the hypothetical expansion. We discovered WeChat by living in China. For us, it is an application which gather everything. It is Instagram, Facebook, Twitter in just one app. But since we are living in a world with so many differences and different laws, we want to know if this app can really encounter the same success in different countries. WeChat has a big place in the life of Chinese people and this is something which is very interesting. Everything is around this app. The payment method, the social life and the way of interacting with people in general. We decided to split our study in three parts in order to answer the problematic.