User Experience Maturity Model for Ecommerce Websites

The purpose of this research is to develop and test a user experience maturity model that provides tools, techniques and practices to improve user satisfaction and increase company revenues. We applied a checklist for four web applications to assure that using 25 tools helps to deliver a great user experience. 50% of them showed more maturity, which was also reflected in the usability and user satisfaction metrics. Moreover, we tested the model on an ecommerce website which showed 38% of maturity during the beginning. After the implementation, the site got 67.5% of maturity.