Modelling Latent Travel Behaviour Characteristics with Generative Machine Learning

In this paper, we implement an information-theoretic approach to travel behaviour analysis by introducing a generative modelling framework to identify informative latent characteristics in travel decision making. It involves developing a joint tri-partite Bayesian graphical network model using a Restricted Boltzmann Machine (RBM) generative modelling framework. We apply this framework on a mode choice survey data to identify abstract latent variables and compare the performance with a traditional latent variable model with specific latent preferences - safety, comfort, and environmental. Data collected from a joint stated and revealed preference mode choice survey in Quebec, Canada were used to calibrate the RBM model. Results show that a significant impact on model likelihood statistics and suggests that machine learning tools are highly suitable for modelling complex networks of conditional independent behaviour interactions.