Exploring the Intention to Invest in Cryptocurrency: The Case of Bitcoin

The explosion of virtual currency investment has hit the financial system and brought the cryptocurrency to the global spotlight in recent years. Hitherto, no research has yet systematically investigated the factors that influencing users' intention to invest in cryptocurrency. Thus, this study is aimed to develop an understanding regarding cryptocurrency investment by investigating the intention to invest in cryptocurrency; in this case is Bitcoin. This paper is a conceptual paper that extends the applicability of Theory of Reason Action (TRA) by incorporating perceived risk and perceived benefits as the additional variables from cryptocurrency investment context. Being limited to conceptual evidence, this study lacks the empirical evidence. Future works are needed to be done to establish the empirical support on the association of the studied variables.