Blockchain-based Framework for Customer Loyalty Program

Traditional customer loyalty programs in the FastMoving Consumer Goods industry have several bottlenecks such as lost paper-based coupons and payback process complications. This paper presents the design of a blockchain-based customer loyalty program called Promotion Asset Exchange (PAX) framework, to solve bottlenecks in the traditional customer loyalty programs. PAX framework adopts the smart contracts of blockchain technology by using PAX token to digitalize transaction processes. It provides improved usability for users and more detailed information to be gathered from manufacturing companies' perspective.