Supply Chain Strategy of Catchment Sea-Fish Based on Logistics Cost Structure

Supply chain catchment sea-fish requires good management in order to produce good quality of fish and high selling price. As the logistics costs incur from each tier along the supply chain, it must be managed to control and balance the quality and quantity with the price of fish along the supply chain. The aim of this research is analyzed the logistics cost structure of catchment sea-fish and then provide alternative supply chain strategy. Moreover, convenience and snowball sampling were used as the sampling method, while in-depth interview was employed to collect information from respondents including fishermen, ship owner, collector, trader, fish processing unit's staff and fish auction facility's staff. This research is undertaken in 5 provinces in Java, namely Special Region of Yogyakarta, Central Java, East Java, West Java, and DKI Jakarta. Processing and measurement of logistics cost is done by determining the average logistics cost and the average proportion of logistics cost. In summary, suitable strategy to be applied are responsive supply chain strategy for fisherman and efficient supply chain strategy for traders and collectors. The strategy for the whole supply chain is the push supply chain strategy.