A Case Study on Fintech in Japan Based on Keystone Strategy

Japanese Digital Consumer Electronics Manufacturer declined and collapsed. It is said that the cause is the Modularization of Technology in Architecture Theory. There is a Japanese industry that is similarly undergoing Modularization, which is the Financial Industry. This paper clarified that FinTech modularizes financial technology. For that purpose, we analyzed the function and structure of FinTech. Also, although it is possible that FinTech could change the existing financial industry structure in Japan, the objective was to propose from the case consideration that the management strategy in that environment is Keystone Strategy. As a conclusion, FinTech was found to be modularized because it has increased its added value after fragmenting financial services technology and breaking it apart. In addition, even if it continues to stay in the integral part, its comprehensive financial services part is inferior to FinTech, so it was expected that it cannot stay in the integral.