The Role of Big Data in the Media andEntertainment Industry

Media and entertainment industries are advancing at an unprecedented speed every day, governed by dual requirements to minimize costs while at the same time generating more revenues from a highly competitive and uncertain market. Media companies are among the first to adopt the great bigdata technology, enabling them to increase digital transformation, leveraging not only the data already available but also new data sources both in and out of the organization. This paper is a synthesis of the art of great data analysis in the media and entertainment industry and of the essential role that big data plays in this sector of the world market. Finally, the research is distilled into a full set of future big data issues in the next generation to support the media and entertainment industry and help them keep their customers happy.