Criterion Evaluation of Accessible Packaging Design for Aging Society

This article aims to present the criterion evaluation for accessible packaging design with focuses on facilitating aging customers and improving the quality of their life. The study begins with understanding the needs of elderly customers through user-behavior observation, in-depth interview and research on the IS017480 international standard criteria. The study on the convenient products used in daily life shows that the central functional usability design is not complicated. The packaging shape has a greater influence on understandability of how to open a package than the labelled text characters do. The usage experience of elderly people is of the most important factor for packaging design. The contribution of this research is to support designers as a guideline in the conceptual design phase. This guideline can be of very great help in both designing new products and redesigning existing products and packaging.