Game Theoretic Approach for Selection of Retailers in B2B E-Commerce

Selection of retailers in B2B commerce is a challenging exercise for companies involved in online businesses. The selection of best pair of retailer and manufacturer, there are constraints to be considered. The constraints are divided into hard constraints, soft constraints and hybrid constraints. These constraints are priority attributes which are considered when manufacturing the product. By using extensive game with perfect information the selection of the retailer and manufacturer is done. Matlab is used as an analytical tool for selection of suppliers under two kinds of models. The first one is a generic model, in which two retailers are selected for doing business and other is n-retailer model, in which n number of retailers are selected for doing the business.