Situation assessment for non-intrusive recommendation

With the rapid growth of mobile applications, the user is increasingly confronted with a lot of information and tend to reject notifications sent by applications installed within his/her mobile device. This rejection affects the performance of many systems, especially proactive recommender systems. Therefore, it is no longer enough for a recommender system to determine what to recommend according to users' needs, but it also has to deal with the risk of disturbing the user during the recommendation process. We believe that the several embedded applications within the user's device along with other parameters could help understand and assess the user's interruptibility in some situations. In this paper, we address intrusiveness within a proactive recommendation approach that makes use of the user's context and the applications embedded within the user's mobile device in order to assess the intrusiveness level of a given situation before recommending.