A study on the differences in the demand for automobile interior decoration of female office workers

With the transformation of social patterns, the proportion of female office workers has risen, and the purchasing power of women has grown substantially in the consumer market because of economic independence. From the view of the automobile industry, which used to focus on male customers, there have been small car models which are suitable for women to drive until now. Men focus on horsepower and speed of cars, while women value storage, safety and ease of operation. For female office workers, the car is not only a commuting vehicle, but also a good helper for shopping and traveling. For female office workers, the car is not only a commuting vehicle, but also a good helper for shopping and traveling. Therefore, if the design of automobile interior meets the needs of women, it will make the female driver feel intimate and comfortable, so that it can achieve practical and safe purposes.