Utilizing an e-commerce platform for cooperatives: A marketing strategy to enhance sales through internet case study of Morocco work in progress

Many cooperatives in Morocco try to implement policies and strategies to improve women's economic empowerment by providing them income in exchange of their productivity. Studies and analysis reveal that commercialization of cooperative products face challenges and one of them is the traditional and uncreative marketing strategy in addition to the lack of decision-making process. Using an e-commerce platform as a tool of commercialization and advisory through internet could resolve some of these problems. In this study, an open source software is used and customized to emphasize products visibility combined with a designed advisory system for cooperatives in Morocco.