Attractiveness of mobile games — A case study of tile-matching games

What exact charms exist in the Tile-matching games on mobile devices to capture so many players' hearts? What are attractiveness factors behind Tile-matching games on mobile devices? This is the core issue that this study hopes to explore. Therefore, we first have to understand players' feelings and preferences toward Tile-matching games. Then we need to correspond these abstract feelings with concrete design elements. This study based on Miryoku Engineering and Evaluation Grid Method to extract frequent users' feelings and corresponded these feelings with the concrete elements for game designing. Moreover, this study grouped players according to involvement and adopted multiple regression analysis to explore whether players of different involvement groups had different cognitions to attractiveness in Tile-matching games on mobile devices.