The study of customer satisfaction towards the services of elderly cares business in Bang Khun Thian District, Bangkok

This research aims to study customer satisfaction towards the services of elderly care business in Bang Khun Thian District, Bangkok. 108 sample were drawn by random sampling from family members and relatives of elderly patients at Warawan nursing home in Bang Khun Thian District, Bangkok. Questionnaires were distributed. Data were analyzed using frequency, percentage, mean (x ) and standard deviation (S.D.). The tool used in this research was questionnaire on satisfaction towards the services of Warawan nursing home in Bang Khun Thian District, Bangkok. The questionnaire can be divided into 3 parts i.e. Part 1 General information i.e. gender, age, educational level, occupation, income, and nationality, Part 2 Customer satisfaction towards the services of Warawan nursing home in Bang Khun Thian District, Bangkok, and Part 3 Suggestions of respondents. It can be concluded that most of the respondents are male, aged between 25 - 35 years old with bachelor degree. Most of them are private company employees with income 20,000 - 30,000 Baht per month. The majority of customers are satisfied with the services at Warawan nursing home in Bang Khun Thian District, Bangkok. Overall satisfaction is at good level. Considering each item, the item with the highest satisfaction level is routine care e.g. help removing clothes, help taking bath, help using toilet, and Encouraging self-help of the elderly. Overall satisfaction towards the cleanliness of the rooms for elderly is at very good level. When considering each item, the item with the highest satisfaction level is toilets are cleaned everyday, while the satisfaction towards the quality of food for elderly at Warawan nursing home in Bang Khun Thian District, Bangkok is at very good level. The item with the highest satisfaction is satisfaction on Warawan nursing home facilities.