Servitization framework for product transition in chemical distribution

The main purpose of this paper is to propose a servitization framework of chemical distribution servitization. The framework has adopted theoretical concepts of servitization and focused in an application of markets segmentation, servitization process, and competencies in chemical supply chain. Process of work can be divided into four phases namely customer requirements, SWOT analysis, service combinations, and servitization performance. The final output of this paper is a servitization framework which will be studied further to develop new business model of product service integration business strategy in chemical servitization. Servitization implementation is difficult, even though several literatures mentioned about servitization theories, but the knowledge of how companies can adopt and build up servitization system has remained limited. The significant contribution of this paper is the expansion of previous literatures that many chemical companies can adopt before implementing servitization system in order to escape from risks of business model changing.