Lightweight smart screen architecture for multichannel control advertising display

The advertising industry has shifted from paper and home entertainment to the daily live location of the target customers. With the demand for linear handling advertising for fast performance and low cost, organizations need to shift from traditional media management architecture to a lightweight architecture. The proposed architecture can help advertisers or organizations to save on hardware costs, manage their content, and to be able to format their impressions in real time, and the number of displays can be expanded indefinitely. The architecture also offers low-cost hardware and software development methods, including real-time management and control. After installing the system developed with the proposed architecture, the system is evaluated by gathering feedback from developers, system administrators, and users. The results demonstrate superiority to the traditional architectural design and the proposed architecture is expected to be ready to expand into commercial services.