Analysing the critical factors influencing consumers' knowledge sharing intention in online communities and its impact on consumer product involvement, product knowledge and purchase intention

Online communities have become a free source of knowledge sharing, providing unprecedented opportunities for both the consumers and organizations to share and learn from each others. Thus, the aims of this study are to investigate the antecedents of knowledge sharing intention in online communities and also investigate its relationship with customer's product involvement, knowledge and purchase intention. The structural equation modeling with SmartPLS 3.2.4 was conducted to analyze the 144 respondents. The result of this study show that key factors influencing consumers knowledge sharing intention in online communities are innovativeness, social ties, shared goals, and perceived ease of use. In addition, this study also revealed that there are significant relationship between consumer knowledge sharing on product knowledge, product involvement, and purchase intention.