The virtual museum development with the use of intelligent and 3d technologies on the basis of the Maritime museum in Kotor

In this paper authors give the definition of the virtual tourism, identify the problem of transforming sociocultural activities and describe development of new forms of communication within the framework of the museum tourist activities, reflecting current trends in social evolution. Problems of the influence of globalization and the informatization of society on the development of museum activities are also analyzed. Virtual 3d model of the Kotor Maritime Museum is shown as an example of a new communicative form, where a virtual tour is considered as a form of the effective organization of a museum activity process in the tourist practice of the museum.