Evaluation of efficiency of using bank smart-card in Russian financial institutions

The introduction of information technology happened in all spheres of economic development. Therefore, there occurs a concept “information economy”, designating economic activity, based on application of information and communication technologies. One of the leaders on investment into information technologies is financial institutions, which strongly take the second place after IT companies. One of the areas of information and communication technologies application are remote banking systems. In the paper, the classification of bank plastic cards is considered. The method for assessing the effectiveness of using smart bank cards, based on comparing the expenses on introducing and using bank chip cards and reducing the volume of stolen funds from bank cards, was proposed. On the basis of the offered methodology, the economic efficiency of the application of bank smart cards was calculated using the example of PJSC “SBERBANK”, which is one of the banking sector leaders.