The Establishment of Data Analysis Model about E-Commerce’s Behavior Based on Hadoop Platform

With the rapid development of economy, Online shopping has been quickly favored by the vast number of consumers of all ages due to its convenience. But with online shopping business’s continuous growing, many companies are beginning to be faced with competitive pressure and slowed revenue growth.In the commercial competition, data analysis has become an effective mean to auxiliary operations.In this context, by building E-commerce data analysis platform Based on Hadoop, this model used the parallel computing capability of Hadoop platform to analyze and deal with E-commerce data. So as to give enterprises a clearer understanding of the customer's interest preferences,and then provide consumers with products or services which are more targeted and meet the actual needs of them better. Thus it will help promote products and enhance competitiveness in the new situation.The test results showed that this model could achieve E-commerce data processing, and analysis of consumers’ consume behavior.