Service quality performance of student housing: The effects on students' behavioural intentions

In recent years, there has been extensive research on student housing with the most debatable research topic focusing on student's residential satisfaction. However, there is still a dearth of research trying to understand how students perceive the performance of service quality in student housing and how students translate their perceptions into behavioural intentions. Thus, this study has investigated service quality performance as the main factors to influence the students' behavioural intentions. Paper-and-pencil questionnaires were distributed face-to-face to 1526 students in seven Malaysian public and private universities and 1184 useful responses were received. The data were analysed using descriptive statistics and covariance-based structural equation modelling. The results revealed that the aesthetic, freedom, serenity, and management dimensions significantly influenced the slightly likely execution of favourable behavioural intentions. The results imply that when students are adaptable to living in a multi-cultural community, have personal privacy, receive good hospitality, and perceive suitable building ambiance, they will show positive behaviour towards their student housing.