The study of critical success factors of cross-border E-commerce freight forwarder from China to Thailand

In recent years, online shopping on China's e-commerce platform is extremely increasing in Thailand. Therefore the cross-border e-commerce freight forwarder plays as an intermediary to provide ordering services, exchange services, and cross-border shipping services for Thailand's consumers. The continual growth of cross-border e-commerce raises the needs to understand more about cross-border e-commerce freight forwarder, especially identifying critical factors that affect their success. This paper intends to identify the critical factors effect on cross-border e-commerce freight forwarder by using Critical Success Factors (CSFs) which are particularly formed for e-commerce business. The Analytic Hierarchy Process (AHP) is used to identify the influence level of all critical success factors. By using this method, the organization will noticed the importance of critical success factors and its effects.