An identification of dimensions able to attract the potential workforce for I.T. industry in Indias

The objective of this paper is to review the present literature in the emerging area of employer branding and to list the antecedents capable of alluring the prospective employees by their future employers. A scale of employer branding is developed to evaluate the employer attractiveness in the I.T. sector. The approach involves reviewing conceptual and empirical research papers from academic journals and other available literature. The review provides the insight as to which antecedents are important for the employees and to what extent. The various facets of job components discussed by the various researchers were identified and analyzed. The relative worth will be studied and their response can be an eye opener to the changing demands of the next generation of the employees. The uniqueness of the review is that it provides the base for a new scale in employer branding in the I.T. sector in the Indian context.