Ergonomic assessment and design improvement of shopping carts for the satisfaction of buyers in grocery stores and supermarkets

Buyers are dependent on the use of shopping carts when buying their grocery items. At present, studies have yet to focus mainly on the effects of shopping carts to the satisfaction level of buyers in different grocery stores and supermarkets in the Philippines. This paper aimed to assess the existing design of the shopping carts, determine significant factors affecting the satisfaction level of the buyers, and design and improve shopping carts based on the significant features. Various ergonomic and statistical tools were used to determine significant factors with respect to ergonomics, usability, safety and sanitation, and aesthetics satisfaction of buyers. These significant factors were used as basis in proposing an improved design of the shopping cart that contributed to the satisfaction level of buyers in the grocery stores and supermarkets.