A comparison of customer preference towards two different types of e-Tailing channel

This research aims to compare the sales and visitor access between online Buy/Sale/Trade (BST) forum and e-Marketplace. The research problem is effectiveness of community-based e-commerce transaction in facing e-marketplace trend on small and medium enterprise (SME) of online car accessories sales. Objective of the comparison is to determine which is the best customer preference towards promotion and sales about car accessories products in Small and Medium Enterprise (SME)'s in Indonesian e-Tailing market. This research used quantitative method T-test data analysis and the correlation methods to measure visitor access and sale frequency as well as analysis of the consumer data in BST forum and the e-Marketplace as a complement. The analysis showed that visitor access traffic and sales frequency in e-Marketplace is significantly higher than the BST's forum. Thus, we are highly recommend that every single SMEs retailer should promote their products on e-Marketplace channel aggressively.