A study of website content in webometrics ranking of world university by using similar web tool

Nowaday, People can access information rapidly due to technology is higher than former times. Website is tool for present information of organization. The most important thing which consider is website content because of the content will explain everything which organization presented. The most of educational institution use website for presented their information to outside. However, educational institution website made people trust of them. Especially, Ranking of educational institution website will add value to the institution too. There are many ranking which ranked website of education for different purpose. Webometrics Ranking of World University is the ranking of education institution website which assessed accessibility of website content. Whereof, propose of the ranking is evaluate the accessibility of website which focus on visibility and activities. This article aims to eavaluate the total number of backlinks, number of page view, duration of visit average times and bounce rate of Thailand University's website to finding relationship between number of backlinks, page view average, visit durations times, percentage of bounce rate and impact ranking of webometrics.