Geo-localized public perception visualization using GLOPP for social media

The increasing use of social networking websites has given a platform for people to share their opinion to a wider audience. Corporations now recognise these sites as amongst primary modes of advertisement as well as the foremost source of feedback. Several companies now focus their core marketing operations and generate insights using such websites. In this paper, we propose a tool, GLOPP, for monitoring geolocation specific public perception and brand sentiment on such social media platforms, and use it to create different visualizations highlighting various aspects of the customer response for a brand in a particular region, or in a broader sense, public perception for any entity, regionally. This can help enterprises in formulating new marketing strategies, while enabling them to understand and improve customer experience.