Fighting obesity: A proposed formula for calculating gamified airtime rewards for using public exercise equipment

Health agencies around the world are documenting a growing obesity crisis with the world's population becoming more and more overweight. There have been a number of attempts to tackle the growing obesity problem using smart devices such as walking apps on GPS enabled devices and wearable devices. Such suggested solutions, however, require enough internal motivation on the part of the overweight person to download the app or purchase a wearable device. Another possible solution is to give real world rewards on public exercise equipment. This would provide opportunities to impulse exercise (as opposed to impulse buy). One of the difficulties here, however, is how to price these real world rewards. This paper proposes a generalised formula or algorithm for providing real world rewards on public exercise.