The role of IT in international student mobility: The Y-generation case

Millennials, Digital Natives, the ‘we want it now’ Generation-Y. Many names have been used to describe the new generation of college students referring to their technological abilities, teamwork skills, speed and openness. Everyday technology and the students of this generations change brought new standards to the world of education. They move global education ‘marketplace’ and its competition to the next level, new regional hubs appearing and the virtual mobility gets into practice. New generation needs new approach and practices to became attracted and choose a particular university for an exchange semester or full degree program. How to reach Millennials, what are the appropriate tools to engage them?