Analysis on the difference of acceptance between micro plastic surgery and invasive plastic surgery among different groups

The progress of medical science and technology to extend the average life expectancy of mankind, aging population changed social structure and health condition, anti-aging has become a new indicator of future industry, in today's society, everyone emphasizes the importance of self-marketing. According to the research on the plastic surgery of the office worker from 1111 Job Bank indicated that the female has reached as high as 70% approvals to improve her semblance by plastic cosmetic surgery. The rapid development of medical cosmetology has changed the consumers' habit and its market which is mainly based on the salon cosmetology in these years. The medical cosmetology not only influenced the consuming behavior but also compressed the space of salon cosmetology with the help of the medical groups [1]. Recent years, the micro plastic surgery has been widely applied to substitute for the traditional plastic cosmetic surgery gradually. The purpose of research is to investigates marketability and acceptability of the micro plastic surgery among different demographic variables in Taiwan. The questionnair survey was conducted by using a random sampling method, Likert scale was applied and verified that validity KMO is 0.769 and reliability Cronbach' s α Value is 0.8325. All collected data were statistically analyzed by SPSS for descriptive statistics; an Independent Samples T Test and oneway ANOVA in this study. The results show that only 4.3% of people accept the traditional plastic surgery and acceptance rate of micro plastic surgery is up to 56.4%. The viewpoints of men and women are similar. Up to 67.5% of them believe that micro plastic surgery is promising. It indicates that the market potential for the non-intrusional of Micro Plastic Surgery is positive in Taiwan.