Pricing and marketing strategy for scooters based on matrix data analysis system

In the past, once a new product appearing in the market, consumers first check if the price is reasonable, if it is within their budget, if the product's functions meet their requirement, and if the appearance of the product caters to their preferences, etc. In fact, in addition to the corporate's brand image, the price, functionality and appearance will be the key success factors of product sales. Therefore, this study is aimed to design an information system for a company to compare their own products with competitors and do an analysis in product price and marketing strategy. In this paper, the system has provided a user-friendly interface, analyst could pre-entry the data of project and related products. It allow analyst to choose different ways to quantize the relevant comparative data. After the business owner to adjust or change their marketing strategy, that can encourage their products competitiveness and sales in the market and increasing profit opportunities.